There are some of you that have been devout practitioners of the “stop making stupid people famous” religion for quite some time. Well, now it looks like you’re finally getting a return on those tithes. If you’re a decent human being, it can be hard figuring out why winning the #TidePodChallenge leads to social media stardom instead of the slow death Darwin award like it did pre-Instagram. Three shitty celebrities-turned-sleuths have done some snooping around to figure these strange occurrences out and deliver their take a la documentary style.
“The American Meme” premiered at the Tribeca Film Festival earlier this year and hit the Netflix streaming platform on Friday. The documentary explores the implications of garnering success via social media and features the likes of Paris Hilton, DJ Khaled, and Hailey Baldwin. It also follows “social media influencers” – Hilton, Josh Ostrovsky, Brittany Furlan, and Kirill Bichutsky – as they “hustle to build empires out of their online footprints, redefining the paradigm for the American Dream.”
I guess they invited those three because low-tier celebrities and top-tier social media influencers operate on the same talentless wavelengths. I would place the blame on social media celebrities, but it’s the audience’s fault for taking seriously a 36-year-old man whose claim to fame is shitposting memes and calling himself “The Fat Jew.” I remember when being out of shape and Jewish actually required some skill before being able to be considered famous. The Fat Jew being “famous” is a spit in Jason Alexander’s face. Imagine eating Jerry Sienfeld’s scraps as a side character for years just to be surpassed by someone on social media in months. The bar for being famous is so low these days. It seems all it takes is a nice ass or appropriated meme in addition to a few thousand followers and all of sudden Katie Couric cares about the things you have to say.
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