Taylor Swift Sells Incredible Things

Taylor Swift has a new fragrance. As you can imagine, it’s just as irrepressibly fresh and flirty and fun as she is. With just a hint of cat pee and Sara Lee cheesecake bites to remind you of your own special destiny. It’s also based on her favorite watercolor hues and a bunch of other things that actually aren’t related to smell unless you’re tripping pretty hard.

The fragrances before this represented love. This fragrance represents life.
— Taylor Swift making shut up about her new perfume.

That seems like a heavy burden for a bunch of aromas concocted in a factory just north of Elko. I wouldn’t expect my scented Mitchum roll-on to represent life or friendship. Maybe just justice or fair trade or something do-able. Taylor Swift isn’t just a transformative music artist, she’s a brand who is going to suck the ever living soul out of your parent’s pocketbook. Because she can. And deep down, you want her too.

Photo Credit: Taylor Swift “Incredible Things”