It’s A Wrap For Snapchat; Thanks Rihanna

Talk about tone deaf. The same individual who rewatches Ray Rice’s one hitter quitter elevator video while eating popcorn without wincing is responsible for green-lighting the advertisements seen on your Snapchat. An ad asked users would they rather slap Rihanna or punch Chris Brown. The “joke” happens to be just as dated as it is insensitive. Chris Brown has made at least two albums, had a daughter, and joined a gang since the time he gave Rihanna the Ike Turner special. Maybe Snapchat should ask to borrow the same 19 people Lena Dunham uses to stop her from posting stupid things on social media.

Rihanna’s statement:

“But I’m just trying to figure out what the point was with this mess,” the singer shared on her Instagram story Thursday morning. “I’d love to call it ignorance, but I know you ain’t that dumb. You spent money to animate something that would intentionally bring shame to [domestic violence] victims and make a joke of it! This isn’t about my personal feelings, cause I don’t have much of them — but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet — you let us down! Shame on you. Throw the whole app-ology away.”

Hopefully they’ll learn from this as the ultimatum options could have been way worse. They could have asked something like would you rather burn to death or free-fall into concrete after the Twin Towers were hit. This is clearly the result of leaving that edgy idiot intern in charge of making advertisement decisions. They’ll move forward as a company without that person if they no longer wish to see their stock shares drop in value. A 4% decrease for a bad joke is nothing to laugh at. After all of the blunders, the terrible update and supporting domestic violence, not accepting the 30 billion dollars Google offered to acquire the company seems like a mistake in hindsight.

Photo Credit: Instagram / Pacific Coast News