Coachella Is Made for Magic (VIDEO)

(ETA: Interscope went after every YouTube clip of Lady Gaga’s new rent boy anthem, The Cure. They keep getting pulled. Here’s a clip Spotify put up to get you to buy it.)

The Coachella Festival annually generates a hundred million dollars in ticket sales alone. Any attempt at mocking the desert pop music festival will be met rightfully by ‘scoreboard’.

The whole thing started twenty-five years ago when promoters realized Pearl Jam fans with enough weed in their car would drive three hours east of Los Angeles to see a concert on a patch of desert. Now people fly from all over the country to see Lady Gaga. Go figure. She performed a half hour from your apartment last month. Sometimes people have a need to be a part of something bigger. Also, they’re scared to do ecstasy in local venues for fear of running into family friends.

Angry rock bands got pushed out long ago at the Festival in favor of big ticket pop acts. This allowed for the gathering of over one hundred thousand young women not in the presence of adult supervision. So another ninety thousand guys come out for copious amounts of casual sex. Also numerous celebrities who ordered their wardrobe designers to make them look hippy music festival, heavy on the cleavage.

Gaga was a sub for Beyonce who got pregnant in time to medical out of Coachella and still receive her seven figure appearance fee. Try that HR play at the Slate Rock and Gravel Company. Gaga’s fans who drove the throngs to the main stage lost their minds when she unexpectedly introduced a new song call “The Cure”. Not unexpected by everybody as iTunes, Spotify and every other streaming service had it live to buy simultaneous to her performance. Maybe they’re good guessers.

It’s one of those songs that benefits from being co-written by a guy who also writes for Nick Jonas and Britney Spears and therefore could be hugely successful for anybody with a powerful record deal and pre-addressed payola envelopes. It’s a good day to be a Top Hits station programmer. Unless you have a teen daughter or a gay son, you won’t have to hear The Cure again until the NBA finals when Interscope and Disney work out a deal for the chorus to be played after every successful Steph Curry three. Once the remaining three media conglomerates have merged into one, you’ll have no choice. Alexa will tell you what music she wants to play.

_{Photo Credit: Fame Flynet}