Kanye Pop Up Store Draws Deep

Kanye West opened a pop-up shop in Manhattan devoted to Life of Pablo music merchandise. Pop-up shop is a term coined by marketers after Unhealthy Impulse Buyer Traps got nixed. For 72 hours only you could purchase everything there but the actual Life of Pablo album which is only available on Tidal, that music streaming service Jay Z convinced all of his buddies would make them even richer. Next up: copper mine stakes in Bolivia. Maybe five people have heard the Life of Pablo album. Kanye keeps updating the tracks with new dubs and features because he insists the album is a work of art forever in progress.  More importantly it’s a great excuse to be at the studio late night fucking normal sized women. Don’t apologize. Picasso did precisely the same.

Hordes of people lined up in Soho to wait their turn as fifteen people at a time were allowed several minutes in the temporary location to shop. The line of soft goods lemmings exiting the store with $300 Life of Pablo jackets and hoodies seemed like dimwits until interviewers discovered that almost every single buyer was an eBay reseller moving that same $300 jacket for $1000-$1500 online. This is why city will never respect suburb. Wake me for the Death of Pablo.

Photo credit: Splash News