JENNIFER YOPEZ IS A BIG STAR

Page Six is reporting today that the next Jenifer Lopez movie "Bordertown" will go directly to video, a new low in a career that has seen her last few movies and albums under perform at the box office and in sales.  The Post says:

Weeks after her new album tanked and her movie "El Cantante" fell flat, her next film is going straight to video. "Bordertown" – where J. Lo plays a reporter probing the murders of female factory workers in Mexico – will hit video stores in January, reports Moviefone. Co-starring Antonio Banderas, the flick was booed at the Berlin International Film Festival. A rep for "Bordertown" insisted plans for the film are still in limbo.

Wow, how embarrassing.  At least I bet she's been humbled by all this.  Umm, OR…

Jennifer Lopez might have to start looking for a new label if she wants to make another original record. A source close to Epic Records and Epic’s parent company, Sony BMG, says that the label is fed up not only with J.Lo’s paltry album sales, but with the amount of money it’s costing to promote the diva.“She costs too much money and doesn’t sell enough,” says the source, who is familiar with the issue. “Her last album cover alone cost $60,000 in hair and makeup, lighting, photographers, re-touching, etc. The video budget was in the neighborhood of $300,000.”And that’s just what it costs to get the album out the door. Lopez performed on “Good Morning America” earlier this month, and all the costs were absorbed by the label. “Epic had to eat the cost for that entire performance. From her makeup — which typically costs in the neighborhood of $8,000 per day — to the backup singers, to the rigging, lighting and sound,” says a source close to the Lopez camp.

You read that last part right, by the way.  It said 8,000 dollars a day for makeup.  A day.  Every day.  8,000 dollars.  And yet she still looks like complete and total hell.  I could put a little hat and shoes on my nuts and they'd be hotter than she is.  Better dancer too.