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July 3, 2007 | celebrity | editor | 0 Comments
God only knows why, but Candies has agreed to pay Fergie 4 million dollars to promote their shoes inside of her songs. Meaning this furry bitch will slip lyrics about shoes and shoe related products into her songs. Female First says:
The 32-year-old Black Eyed Peas singer, who has become the first star to agree to product placement in her songs, will write and perform tracks endorsing fashion company Candie's on her second solo album.An executive at Fergie's record label Interscope said: "With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song so that it slips down easily rather than chokes the fan."Candie's will have no say over exactly what Fergie will sing, or when. Fergie does not sing jingles so it will have to work unobtrusively in the song."Fergie has also agreed to allow Candie's advisors to style fans at her shows.
Any plan that depends on people saying, "I want to wear what Fergie wears" has been poorly thought out, to say the least.