Victoria’s Secret Not Super Worried

Anybody who follows a losing sports team knows the terms the home broadcasters will use to give a sense of accomplishment to another failed season. There’s always talk of building something special, hopeful signs for the future, and momentum. All euphemisms for being on the short side of scoreboard.

The push for plus sized modeling to mimic the look of “real women” is the heavy focus of many a female magazine and even mainstream digital news outlet editorial agenda. There are a recent flood of stories recently about how lingerie upstarts like Aerie and AdoreMe which feature non-airbrushed curvy bodied women in their promotional advertisements are challenging the fantastical Photoshopped bodies of Victoria’s Secret.

Aerie has also capitalized on featuring a bevy of body types (sans airbrushing) in its ad campaigns but has taken it a step further by showcasing women who are regular people, as opposed to models — a crucial move, considering that the old standard of a “supermodel” has been shifting dramatically in recent years. – Business Insider

AdoreMe hired blond chunky model Iskra Lawrence as their main advertising focus, because she looks like every fat woman ever who happened to be super attractive and carry her weight entirely in her tits and ass. She’s featured in promo spots eating food to feed her curves. She throws herself onto junk food wrappers as the perfect comeback to haters on social media. Feel the burn.

Victoria’s Secret sales are $7.7 billion annually. AdoreMe is at $42 million and they’re being investigated for fraudulent monthly billing schemes. Picking up steam perhaps. Like the Browns.

Do not confuse the noise of a few with the will of the masses. Masturbating men aren’t driving the sale of the fantasy lingerie on slender tricked out Nordic model bodies. It’s women. Isn’t it a good sign that after all the bullshit positive body image talk, the vast majority of women simply reject the notion being overweight is a woman’s natural state? Somewhere between starving yourself to death and simply putting down the Panera and hitting the elliptical for 25 minutes every day is the sweet spot. The minute you admit you can never be LeBron, the worse your game gets.

_{Photo Credit: FameFlynet}