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April 2, 2008 | celebrity | editor | 0 Comments
Even though her album "Hard Candy" doesn’t come out until April 28th, the Telegraph UK says that Madonna has already made millions off it by selling tracks for commercials and advertising.
She has signed lucrative contracts with major companies including Vodafone, Unilever and Fuji, which will use her music to sell products from hairspray to mobile –phones.The deals, which involve more than half the tracks on the album, have not only earned the London-based mother of three a not-so-small fortune, they will ensure her album receives free global publicity ahead of its release.Madonna's deal with Vodafone means the network's customers will be able to listen to seven tracks one week before the album's worldwide release on April 28. It is the first time an artist has launched an album on a mobile phone.Her new single, 4 Minutes, is already being used in a commercial for Unilever's Sunsilk hair care range.Madonna has also licensed Miles Away, expected to be the album's second single, as the theme for a drama called Change on Japan's Fuji TV.John Reid, the president of Warner Music, said: "It's not about upfront payments, it's about selling the product. She is a very smart businesswoman who wants to sell a lot of albums. These companies want their customers to know about their links with Madonna. They are going to promote the deals and her music online and in extensive television, radio and press adverts."
These companies were very wise to hitch their star to Madonna’s wagon. I know when I choose a phone, I think to myself, "what would a veiny old lady buy in this situation". It's why I got the Jitterbug. Problem solved!